Trigger design
What event starts what action, and why. Manual processes mapped and redesigned as automated workflows — triggers explicit, never implied.
Services / Operations
Intelligence that can’t act is a dashboard. API orchestration is the layer where decisions become actions across your systems: what triggers what, which system executes, under whose authorization — every step logged, every action reversible. Campaign execution is one of the highest-leverage uses — see campaign APIs for programmatic control of testing, creative, and budget at scale.
What's included
IncludedNot point-to-point hacks: a designed action layer where every trigger, authorization, and execution is explicit — with error handling and observability built in.
What event starts what action, and why. Manual processes mapped and redesigned as automated workflows — triggers explicit, never implied.
REST, webhooks, and native connectors composed into reliable multi-step flows — each step running under explicit authorization.
Retries, dead-letter queues, and alerts. When a step fails, it fails visibly — never silently, never half-done.
Workflows exposed as the safe action layer for AI agents: agents trigger steps; the layer enforces what they’re allowed to touch.
How it works
We orchestrate the highest-friction workflows first — triggers, authorizations, and fallbacks designed up front — then expand.
We catalog your tools, their APIs, the manual workarounds between them — and where each action needs authorization.
Workflows are built, tested against edge cases, authorized step by step, and monitored in production.
New tools plug into the layer instead of spawning new manual processes.
Before you build.
Those are great for simple zaps. Orchestration is for business-critical workflows, with version control, testing, monitoring, explicit authorization per step, and logic too complex for no-code.
We build adapters and fallbacks around bad APIs. If a tool truly can't integrate, we'll tell you before you pay us to try.
Yes — orchestrated workflows are the safe action layer agents operate through. Day-to-day agent supervision is its own discipline (managed agent operations); what agents are allowed to decide is governed by your decision layer.
Make the next move yours.
60 questions · 10 infrastructure domains · 12–15 minutes · 0–100 score with prioritized recommendations. Pairs with managed agent operations and the P3 execution hub.