Choose the questions worth answering
Map buying questions to the pages that should answer them. Separate demand worth serving from speculative AI visibility work, and identify the commercial destination each answer should support.
- ✓ Audience and question map
- ✓ Current evidence and content inventory
- ✓ Prioritized opportunities with stated assumptions
Define an observation plan
Agree which platforms, prompts, markets, and dates will be observed. A citation snapshot is an observation, not proof of attribution or a durable ranking.
- ✓ Document the evidence and owner behind each decision.
- ✓ Agree acceptance criteria before implementation begins.
Scope and delivery decisions
AEO/GEO implementation, editorial production, and engineering are separately scoped after the strategy is accepted.
- ✓ Confirm system access, dependencies, and data handling during discovery.
- ✓ Receive a scoped recommendation with responsibilities and verification steps.