Define an observation you can repeat
Record the question, system, date, location or account context when relevant, answer, and cited sources. Preserve uncertainty because generated responses vary between runs.
- ✓ Question and platform sampling plan
- ✓ Citation and factual representation review
- ✓ Evidence capture and comparison rules
Act on the gaps you can influence
Distinguish missing content from inaccurate identity, weak support, and inaccessible pages. Prioritize useful factual improvements rather than manufacturing mentions or treating one response as a stable ranking.
- ✓ Document the evidence and owner behind each decision.
- ✓ Agree acceptance criteria before implementation begins.
Scope and delivery decisions
GEO observation does not establish causal revenue attribution or guarantee future citations. Answer structure and implementation have separate owning pages.
- ✓ Confirm system access, dependencies, and data handling during discovery.
- ✓ Receive a scoped recommendation with responsibilities and verification steps.