Start with the business problem
Identify the pages, audiences, and conversion events that matter. Use crawl and performance evidence to distinguish discovery problems from content gaps and conversion friction.
- ✓ Business and search baseline
- ✓ Technical and content opportunity map
- ✓ Prioritized implementation scope
Use AI within a reviewable process
Apply automation to analysis and repeatable work while retaining source checks and approval for consequential changes. Evaluate success through completed changes and agreed business indicators.
- ✓ Document the evidence and owner behind each decision.
- ✓ Agree acceptance criteria before implementation begins.
Scope and delivery decisions
AI assistance does not guarantee ranking, citations, or revenue. Product subscriptions and hands-on services have separate scopes.
- ✓ Confirm system access, dependencies, and data handling during discovery.
- ✓ Receive a scoped recommendation with responsibilities and verification steps.