What is entity intelligence?
The discipline of making your brand unambiguous and citable to machines. Entity intelligence is the discipline; schema markup is one output of it — alongside identity resolution, entity disambiguation, knowledge graphs, and content models engineered around topics rather than keywords.
Why do entities matter more than keywords in AI search?
Search engines and AI systems don’t read your website the way people do — they extract entities, resolve relationships, and decide what your brand means. When an AI answers a question about your market, it cites the brands it can resolve with confidence.
What does HGM actually build here?
The entity model underneath the markup: what your brand is, how it relates to your market, and how every page reinforces that model for crawlers and language models alike. Plugins generate schema; HGM designs the architecture.