Inventory the system and the affected people
List the tools, vendors, data sources, outputs, and external actions involved. Identify who supplies data, who is affected by a decision, and who can correct an error. Separate public business information from customer, employee, and sensitive information. A marketing workflow may intersect with privacy, advertising, communications, accessibility, and contract requirements in different ways.
- ✓ Assign a responsible owner and a review cadence.
- ✓ Map data collection, transfer, retention, and deletion points.
Turn policy into operational controls
Limit tool permissions, require review for consequential actions, and keep untrusted content from changing system authority. Use data minimization, appropriate access controls, and a documented incident process. Validate vendor terms and applicable requirements with qualified counsel where needed. This guide describes a governance framework; it does not certify compliance or establish every obligation for a particular business.
- ✓ Keep approval, evidence, and action records proportionate to risk.
- ✓ Make user-facing claims match what the system actually does.
Review changes and retain the ability to intervene
A new model, data source, integration, or audience can change the risk profile. Evaluate changes before release and test how the workflow behaves when required evidence is missing. Provide a way to stop execution and correct records. Governance should support reliable delivery, with specific owners and controls, rather than become a policy page disconnected from operations.
- ✓ Test escalation and rollback with representative incidents.
- ✓ Maintain a verification register for unresolved legal and technical questions.